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Picture Perfect — The importance of images in social media marketing
If Facebook’s $1 billion purchase of Instagram proves anything, it’s that photo sharing is big social media business. (It also proves that Facebook has a whole lot of cash. But that’s another topic...
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Merge Confusion: What to do when traditional promotion and digital marketing...
A few weeks ago, I was ordering coffee from a local cafe when the barista’s company t-shirt caught my eye. Or, to be more specific, the right sleeve of the barista’s company t-shirt caught my eye....
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Welcome to the Club: Creating a social brand ambassadors club can give your...
Marketing is a tricky job. You spend hours upon hours pouring your heart and imagination into the most creative and effective ways to showcase your company’s product, all within the confines of your...
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What’s New in Social Media: March 1, 2013
We know the world of social media and online marketing can be a bit… fast. Slow down for a minute and get caught up on what’s been happening in the world of social. Facebook Insights Bug Facebook...
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What’s New in Social Media? May 7, 2013
Over the past few weeks, we’ve seen lots of changes and new features across the social networks. Here’s a round-up to keep you up to speed: Twitter #Music: Twitter officially launched Twitter #Music as...
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Social Media Update: August 9, 2013
We know the world of social media and online marketing can be a bit… fast. Slow down for a minute and get caught up on what’s been happening in the world of social. Facebook Announces Embedded Posts...
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Social Media Update: August 29, 2013
It’s been a busy couple of weeks in the social media world – we’ve got the latest roundup to help you stay up-to-speed with all the news you need to know. Social media giant Facebook has been...
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Background Check: How to keep your visuals from hurting your image
Welcome to the age of the image, where everyone strives for video virality and photos reign supreme. The major social networks have put a strong emphasis on pictures and video. Twitter showcases them...
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